Web Survey Bibliography
This article focuses upon innovation and issues in on-line market research. On-line research, on-line consumer behavior, and e-commerce are new areas of academic study in marketing. Most of the early work in these areas was done by practitioners, as illustrated by research reports and case studies presented at professional conferences. The present article reviews technologies and methods of on-line research and points to various methodological and ethical issues. On-line research is evaluated from two perspectives: orthodox thinking about the validity of research, and out-of-the-box thinking about how on-line research can increase the impact of market research and develop the core competitive capabilities of firms. Further academic research and learning from the data of on-line research and electronic commerce are encouraged.
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Web survey bibliography (4086)
- Web-based survey techniques. A synthesis of Transit practice; 2006
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- Understanding people. Sample matching; 2006; Rivers, D.
- The power of the visible: Visual design for Web surveys; 2006; Couper, M. P.
- The internet response method: Impact on the Canadian Census of population data; 2006; Roy, L., Laroche, D.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Statistics for real-life sample surveys: non-simple-random samples and weighted data; 2006; Dorofeev, S., Grant, P.
- Sample matching. Representative sampling from Internet panels; 2006; Rivers, D.
- Research quality: The next MR industry challenge; 2006; Dedeker, K.
- Optimizing quality in the use of web-based and computer based testing for personnel selection; 2006; Hornke, L. F., Kersting, M.
- Online marketing research; 2006; Miller, J.
- Need for high quality auxiliary data service for improving the quality of editing and imputation...; 2006; Laaksonen, S.
- Microsoft sues testing material vendors; 2006; Johnston, S. J.
- Introduction to the Special Issue on the ITC - Guidelines on Computer-Based and Internet-Delivered Testing...; 2006; Coyne, I., Bartram, D.
- International Guidelines on Computer-Based and Internet-Delivered Testing; 2006
- How successful I am depends on what number I get: The effects of numerical scale labels and need for...; 2006; Yan, T.
- Greenfield unveils real-time sampling; 2006
- Global market research 2006; 2006
- F-Shaped pattern for reading web content; 2006; Nielsen, J.
- Blocked versus randomized format of questionnaires. A confirmatory multigroup analysis; 2006; Sparfeldt, J. R., Schilling, S. R., Rost, D. H., Rost, D. H., Thiel, A.
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Behavioral self-report measures. International extensions; 2006; Thomas, R. K., Klein, J. D.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.
- Assessing Panel Bias in the Knowledge Networks Panel: Updated Results from 2005 Research ; 2006; Pineau, V., Nukulkij, P., Tang, X.
- A Critical Assessment of Online Survey Tools; 2006; Marra, R. M., Bogue, B.
- A dynamic technique for conducting online survey-based research; 2006; Bonometti, R. J., Tang, J.
- The 2006 Confirmit Annual MR Software Survey; 2006; Macer, T., Wilson, S.
- Online community survey: an effectiveness measure for revealing citizen preferences in their role as...; 2006; Martin Juanil, D., Ismail, M.
- Blaise – Alive and kicking for 20 years; 2006; Bethlehem, J., Hofman, L.
- Physical or Virtual Presence of the Experimenter: Psychological Online-Experiments in Different Settings...; 2006; Ollesch, H., Heineken, E., Schulte, F. P.
- Roadmap for accessible rich Internet applications (Wai-ARIA Roadmap); 2006; Schwerdtfeger, R., Gunderson, J., Mueller, J. C.
- Telephone coverage and health survey estimates: evaluating the need for concern about wireless substitution...; 2006; Blumberg, S. J., Luke, J. V., Cynamon, M. C.
- Using the Internet for Surveys and Research ; 2006; Eysenbach, G.
- Web-based Surveys in Logistics Research: An Empirical Application; 2006; Grant, D. B., Teller, C., Teller, W.
- Web-Based Surveys: Respondents vs. Nonrespondents; 2006; Uriell, Z. A., Rosenfeld, P., Schultz, R.
- Eye-Movement Analysis of a Web Survey; 2006; Redline, C. D., Hunfalvay,M., Lankford, C.
- Web-Based Consent Form Design: An Experiment with Two Populations; 2006; Crawford, S. D., Eisenberg, D., Wimsatt, L., Golberstein, E.
- Using Interactive Web-Based Maps; 2006; Sinibaldi, J., Showen, S., Crawford, S. D., Saltz, R.
- Boosting Response Rates: Are There Optimal Times to E-mail Respondents?; 2006; Wood, E. W., O'Brien, J., Levin, K., Heller, T. H.
- Cell Phone Samples: Who Are We Missing?; 2006; Purcell, K., Best, J., Rainie, L., Horrigan, J.
- Geographic Controls in a Cell Phone Sample; 2006; Fleeman, A., Estersohn, D.
- Cell Phones in List-Assisted, RDD Sample; 2006; Ivie, K., Pels, R., Zentrichova, D.
- Effects of Cell Phones in Land-Line Households; 2006; Lambries, D., Oldendick, R. W., Link, M. W.
- Mixed Modes and Mode Effects: Focus on the Web; 2006; Lewis, L., Zandberg, I., Kleiner, B.
- Web and Mail Surveys: A Mode Test; 2006; Stringfellow, V. L., Roman, A. M.
- Supplementing RDD Surveys with Web Data; 2006; Krotki, K.
- Respondent Mode Preference in a Multimode Survey; 2006; Selfa, L., Sederstrom, S.
- Using Filtered Questions to Improve Rating Scales; 2006; Myers, K.